Privacy Policy

The AF Group Limited (AF) and all its wholly owned subsidiary companies (collectively known as “The AF Group”) are committed to protecting and respecting your privacy.

This Policy sets out the basis on which AF (“We” or “Us”) collects personal data from you when you visit and use this website – - and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it. For further information about how The AF Group use your data please see our full privacy policy here –

For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is The AF Group Limited of Honingham Thorpe, Colton, Norwich, Norfolk, NR9 5BZ. Questions, comments and requests regarding this Policy are welcomed and should be addressed to

Our website may include links to third party websites, plug-ins and applications clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy.

1: Why we collect your information

When you visit or interact with this website, we collect different information about you for the following reasons:

2: When we collect your information

We collect information from you when:

3: The types of personal data we collect

In order to give you access to the website, the minimum amount of information we require is your name, email address and the AF member account(s) that you require access to.

When you visit this website, we may also collect your IP address and information regarding what pages are accessed and when using cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your country preference. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, please scroll down to the ‘Cookies’ section below. Turning cookies of may result in a loss of functionality when using our website.

4: How we use the data collected

In order to provide you with access to this website, we may use your data in the following ways;

For our legitimate interests, we may also process your data;

If we need to process your personal data for a reason which is not outlined above, we shall contact you in order to obtain your prior consent for such use.

5: When we will share your personal data

We will share your personal data with the following third parties for the reasons stated below:

For further information about when we may share your information please see our full privacy policy here –

6: Where we store your personal data

All of the personal data that you provide to us is stored on our secure servers located at our head office. We use our best endeavours to ensure that your data is held securely and in accordance with this privacy policy.

For further information about how we store your data please see our full privacy policy here -

7: How long we retain your personal data for

We will hold your personal data for as long as you hold an active member account with the AF Group, or until you ask us to delete it.

Google Analytics retains your data for a maximum of 14 months.

8: Your rights

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of the above rights by emailing us at

We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request we will let you know.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

  1. Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
  2. Refuse to act on the request.

8.1: Right to access / access request

You have the right to request access to the information that we hold on you. In order to protect your information, we may take reasonable steps to verify your identity before we can hand over your data.

8.2: Right to rectification

You have the right to ask us to update any personal information that is incomplete or inaccurate. We will endeavour to ensure that if we update your information, we will pass this onto our selected third parties, including suppliers and contractors.

8.3: Right to erasure / right to be forgotten

You have the right to ask us to delete your personal data if;

8.4: Right to restrict processing

You have the right to ask us to restrict or supress the processing of your personal data if;

We will endeavour to ensure that where you have asked us to restrict the processing of your data, we will inform our selected third parties, including suppliers and contractors accordingly.

8.5: Right to data portability

You have the right to receive a copy of your data in a commonly used machine-readable format for transfer to another controller, provided the data was processed for the purpose of a contract between us and the processing is being carried out by automated means.

This will allow you to move, copy or transfer personal data easily from one IT environment to another. Alternatively, we can transmit such data directly to another organisation. Please note that we will not be able to comply with a data portability request if this will affect the rights and freedoms of others.

8.6: Right to object

You have the right to restrict processing based on legitimate interests. If you exercise your right to object, we will stop processing your personal data unless;

9: What to do if you are not happy with how we process your data

If you consider that we are in breach of our obligations under the GDPR you have the right to complain to the Information Commissioner’s Office (ICO).

10: Review of this policy

We keep this policy under regular review. This policy was last updated on 25/05/2018.


We may also collect non-personal statistical information about which information you are accessing on our site though cookies.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

This site uses some unobtrusive cookies to store information on your computer. Some cookies on this site are essential, and the site won't work as expected without them. These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links. We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site.

By using this website you are accepting that the following cookies will be used.

AFInteractive This cookie is essential for site functionality allowing efficient navigation throughout the website. It is held temporarily by the server and contains no personally identifiable information. 7 hours .AFInteractive This cookie is essential for site functionality. It is only active once a user has logged into the website, and stores the information necessary for the server to remember that you are logged in. This file is automatically deleted after 20 minutes of inactivity or when the user logs out of the website. No personally identifiable information is held within this file. End of session
Cookie Usage Expiry
_utma Google Analytics: We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonymously on its servers in the US, and neither The AF Group Limited nor Google associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session. By logging into this website the user has given consent to us to use these cookies. 2 years
_utmb 30 minutes
_utmc End of session
_utmv 2 years
_utmz 6 months
ASP.NET_SessionId This cookie is essential for site functionality as it allows the site to remember you have already logged in. Without this cookie the website would think you were a new visitor each time you moved page. It is held temporarily by the server and is deleted when the browser is closed. This cookie contains no personally identifiable information. End of session
MemberApp This cookie is essential for site functionality allowing efficient navigation throughout the website. It is held temporarily by the server and contains no personally identifiable information. 7 hours

You may have the opportunity to set your computer to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time; however if you refuse a cookie it may prevent the proper operation of the site.

Guidance on setting your browser to block cookies can be found here: